CHEMIST WAREHOUSE INTERNATIONAL MARKETING

As part of AMB336 International Marketing, I developed an international marketing plan for Chemist Warehouse retailing and exporting to China.

With a focus on internet technologies and the digital landscape, in particular, virtual reality, I provided analysis and recommendations for the client to achieve further profit growth in China's Guangzhou region.

The report required me to:

• Provide an understanding of the opportunities and challenges pertinent to the brand, country and international customer.

• Provide insights on digital marketing related to the context brand, country and international customer.

• Provide justified and realistic digital international marketing recommendations.

Mark received: High Distinction (7), 95% Overall

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