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SUPERCARS MEDIA PLAN

Whilst undertaking QUT's Media Federation of Australia Accredited AMB319 Media Planning I completed a media plan for Supercars Australia.

I have included the individual, Media Research Document in my portfolio. The work includes:

  • A product, competitor and market analysis

  • A target audience analysis

  • Media consumption patterns

  • Consumer insight 

All based on detailed research and analysis of Roy Morgan data.

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Mark Received: High Distinction (7), 95% Overall

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Tutor Feedback: 
Market & Product Analysis: SWOT & PEST was very detailed. It was great to see that you identified key issues which may influence your media selection and plan in your 3rd piece of assessment. Target Audience Analysis: Well done Research Analysis: A wide range of academic and industry sources utilised. Additionally, your Day in the Life was very comprehensive with your RM analysis assisting this detail. Insight: Very intriguing insight that is relevant to the TA. Good job on crafting this. Communications: Document is well presented.
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