As part of AMB330 Digital Portfolio, I undertook a Digital Audit on The Lady Musgrave Trust's digital offerings. The audit:

• Reviewed, analysed and evaluated the current digital offerings 

• Detailed a product, competition, and target audience analysis

• Uncovered a key consumer insight 

• Made recommendations to improve digital offerings and the path-to-donation 

 

Mark received: High Distinction (7), 100% Overall

 

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I also created an SEM strategy and a community management plan achieving 97% and 100% respectively. These can be downloaded and viewed below. 

 

 

 

 

 

Overall, I achieved 99% for the entire unit.